Chic
Eyecatching
Outstanding

A collection of clothing where tradition and contemporary design blend magically beautiful.

Timeless Threads of Tradition

We faithfully reinterpret emblematic ancestral blouses, crafting a collection with local Romanian artists using the finest natural fabrics and ancient techniques

  • Made of very fine cotton, Coco is a classic model that originated from the Muntenia region. The “roaster crest” ancestral motif is the main symbol of the embroidery structure that is rigorously geometric and highlighted by a shimmering rain of red sequins. The garment is assembled also by hand, with delicate finishing in point de couture.

    IA COCO RED – Fine Cotton, Romanian Handmade Ancestral Embroidered Top with Red Sequins

    250 

    Made of very fine cotton, IA COCO RED is a classic model that originated from the Muntenia region. The “roaster crest” ancestral motif is the main symbol of the embroidery structure that is rigorously geometric and highlighted by a shimmering rain of red sequins.  The garment is assembled also by hand, with delicate finishing in point de couture.

    Select options This product has multiple variants. The options may be chosen on the product page
  • LALELI – Fine Cotton Romanian Handcrafted Top with Tulip Embroidery

    IA LALELI – Fine Cotton Romanian Handcrafted Top with Tulip Embroidery

    215 

    Exquisite Handcrafted Romanian Blouse with Fine Cotton & Traditional Tulip Embroidery from Muntenia. Artisanal, Comfortable, and Timelessly Elegant. The highlight of IA LALELI is its intricate tulip flower motif, a repetitive symbol in its embroidery that adds a touch of elegance and heritage. Each garment is painstakingly assembled by hand, featuring delicate finishings in the renowned point de couture technique.

    Select options This product has multiple variants. The options may be chosen on the product page
  • Discover 'HOPE': A Soft Cotton Romanian Blouse in Victorian Style with Handmade Finishings, Reversible Design, and Custom Fit Options

    IA HOPE – Soft Cotton Romanian Blouse Victorian Style with Customizable Reversible Design

    100 

    This exquisite piece features handcrafted cuffs and a collar, bringing a touch of artisanal charm to the classic Victorian design. Made from the softest, lightest cotton fabric, it offers unparalleled comfort and a luxurious feel. The blouse boasts rich sleeves gathered both at the wrist and high on the collar, each adorned with delicate handmade finishings that exemplify attention to detail.

    Select options This product has multiple variants. The options may be chosen on the product page
  • Shop 'MIMOSE': The ultimate Handmade Romanian Silk Blouse, a symbol of artisanal luxury and versatile elegance for timeless wardrobe essentials

    IA MIMOSE – Handmade Romanian Silk Blouse, Exquisite Lifetime Craftsmanship

    260 

    Embrace timeless elegance with IA MIMOSE, a Handmade Romanian Silk Blouse crafted from a year-long labor of love. Perfectly customizable for a lifetime of style, it’s ideal for both chic and casual looks. Care for it gently to maintain its artisanal beauty

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  • Presenting 'SARA,' a beautifully handcrafted Romanian blouse that echoes the rich cultural heritage of Transylvania. Named in honor of the artisan who meticulously created it, this blouse is a true masterpiece of traditional craftsmanship.

    IA SARA – Handmade Romanian Blouse with Wool Stitch, Transylvanian Inspired, Customizable Color Options

    165 

    Presenting IA SARA, a beautifully handcrafted Romanian blouse that echoes the rich cultural heritage of Transylvania. Named in honor of the artisan who meticulously created it, this blouse is a true masterpiece of traditional craftsmanship.

    Select options This product has multiple variants. The options may be chosen on the product page
  • LEA BROWN - Handmade Romanian Blouse with Sequined Flower Embroidery Traditional Muntenia Style

    IA LEA BROWN – Handmade Romanian Blouse with Sequined Flower Embroidery Traditional Muntenia Style

    250 

    Handmade Romanian Blouse with Sequined Flower Embroidery that captures the essence of traditional Muntenia craftsmanship. This blouse is made of the finest cotton, offering both comfort and durability. The intricate design of ia Lea features cotton thread and hand lace, beautifully covered with stylized flowers, each delicately decorated with shimmering sequins.

    Select options This product has multiple variants. The options may be chosen on the product page
Story of IA

Long story short

Traditional garments are the heritage of a nation, an ancient language that precedes any form of writing.
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Story of IA

The masterpiece

IA has always been the central piece of the feminine national costume, with a clear structural unit and decorative effect, reflecting the identity of each ...
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Story of IA

The process of creation

A life-long learning process for the Romanian women was in place, an immense knowledge base that would pass from one generation to another. Every stage of ...
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Story of IA

Magic and religious significance

Traditionally, years ago, especially in farmland territories, people had very little education, but they had an ancestral knowledge and the duty to transmit their proficiencies.
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Story of IA

Code of symbols

These geometric figures are part of a sacred geometry and their specific vibrations are associated with symbols.
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Nicolae Grigorescu [Public domain], via Wikimedia Commons
Story of IA

Source for inspiration

The spectacular beauty of the Romanian national costume sparked the admiration of many foreigners on our land.
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